How to Buy Stickers
The settlement mechanism is based on Telegram Stars, the official digital-goods payment system introduced on 6 June 2024. Stars are purchased through the App Store or Google Play, ensuring compliance with marketplace policies. Developers may convert their revenue to Toncoin via the Fragment service.
Sales themselves take place in the Sticker Pack mini-app, and upcoming releases can be tracked in the official Sticker Community channel.
Where to Find the Secondary Sticker Market
In May, the first TON-denominated sticker marketplace—Palace opened its doors.
It still leads the field, but charges a higher fee than later competitors such as MRKT and Harbor Market. Because these newer platforms are embedded directly in Telegram, a set can now be resold without leaving the messenger—effectively giving Telegram its own OpenSea, dedicated to stickers and Toncoin.
Market Indicators
According to a DropsTab report dated 22 June 2025, the aggregate market capitalization of tradable Telegram stickers reached ≈ US$26 million, still several times lower than that of collectible Gifts (≈ US$202 million). A separate AInvest study records a 500 % surge in trading volume during the first month of summer, with weekly turnover approaching US$10 million.
Stand-Out Cases
- Baby Shark × Pengu — launch price: 8 888 Stars (~42 TON). Within days, packs were changing hands on MRKT for 420 TON. Peak daily turnover across the sticker market hit ≈ US$550 000.
- Total “sticker-NFT” capitalization has reached US$26 million, and June turnover alone jumped 500 %, breaking the US$10 million barrier.
- Doodles, Pudgy Penguins, Chimpers, DOGS OG — recent drops sold out in one to two minutes, underscoring demand for branded packs and driving secondary-market volumes.
Development Prospects
- Catalogue Expansion. Internal schedules show new Sticker Shop collections appearing weekly, creating a steady flow of primary offerings.
- Liquidity Growth. With a Gifts-to-Sticker NFT capitalization ratio of roughly 8 : 1, stickers have significant catch-up potential. If current turnover rates persist, sticker trading could reach parity with Gifts by the end of 2025.
- Deeper Collaborations. The arrival of top Web3 brands (BAYC, Pudgy Penguins) confirms Telegram’s effectiveness as a distribution channel for digital collectibles.
Pavel Durov’s View
Telegram’s founder openly supports content tokenization: he personally holds several packs and has called TON the future backbone of the messenger. At the same time, Telegram remains a platform, not a publisher—no “official” packs from the company itself, only infrastructure for the community.
Telegram’s Sticker Store demonstrates how a familiar user-experience element—stickers—can become a tradable digital asset. Integration with TON, regulatory compliance via Stars, and the rise of secondary marketplaces have created a new market segment where the interests of developers, brands, and collectors converge. Given the messenger’s vast user base and current capitalization figures, NFT stickers are already a significant tool for content monetization and the wider adoption of Web3 technologies. We’ll be watching the trend!
